The APM Agentuur's founder address

Eugeny Glebov, CEO, APM Agentuur

I have initially addressed an audience with this message via one on-line magazine on a paid base, as if advertising. I spoke then in following words:

"You are reading this article because I've paid for. No, not you. The media you like to read got the payment. My intention was to have your attention and to tell you then about my APM Agentuur startup project, a one new web service located on the www.adpays.me website. This is a common current order in advertising that advertiser pays a third party to collect customers’ attention. This third party seizes customers’ time, manipulate their decisions and sell it all to the advertiser. This is how I've bought your attention now. So, my funds are drawn out, the medium became richer, you may learn something new, if read up my statement ".

I speak out now to you inviting to think about advertising and ask, fir the beginning, if it is possible people hate ads because of ways ads are been delivered to customers’ attention.

Let us examine the current state of advertising as it is.
I admit I liked food I ate for the breakfast this morning. I liked my dinner dishes as well later today. I pretty much like my jacket and my shoes. Still being a kid inside, I do like Aqua Park. Ads helped me to find out about all this fascinating stuff, which other awesome and talented people have created, produced and delivered to my seat. I bet you can say very much the same about yourself. Thus, we could agree advertising, per se, is a good stuff! 

This is a way, how ads leak into my private and distract my mind and consume my time, what makes me unhappy with advertising. Ads are always trying in without a prior permission to enter, this is why I think it rapes, even assaults, sneers and it drives me crazy. Behaving like this, advertising is obsessive, impudent, cocky and inappropriate. You name it!

As soon as I register with social networks, they start to monetize on me immediately. They do it without ever asking what do I feel about it, as if it is a worldwide acknowledged and accepted order of things to exploit people for networks’ operators can make big bucks on selling people’s attention when show them countless ads for free. Free to people. As for themselves, we all know they charge advertisers to pay into their own pockets, while people get nothing for been destructed. They say it is OK that people pay their attention and give away personal data by browsing and posting, as a cost of free internet. They have turned people into traffic and monetize on them. Neither me, no you are an exception if we are not a network CEO, who are making bucks on others.

Ladies and gentlemen! I am saying the way ads are been delivered sucks. Unfortunately, this is what people call an Advertising Business. Unfortunately, this is the only option we have on a field of advertising so far. Or… It was before my agency was born.

There is an adage saying, “advise a change when rejecting what's on stock”. I suggest altering a point for parties in advertising to meet. To start with ads been removed from a private life and sent to where they can be well seen to internet users without a strong wish to escape. As a second, I think advertisers should pay to those whose attention they want to gain but third parties. Yes, I mean advertisers should pay clients directly. This is the very core idea which I followed while creating the APM Agentuur. 

Everyone, who wishes, receives a free APM Board from my agency after the registration. This board would become their own advertising board. Each ad, arriving onto the APM Board, pays the owner of this board directly, thus, it financially covers user’s time and mind attention, spent on watching ads.

There are even more of awesome things there, such as ads, that come to own APM Boards, always correspond user’s priorities and criteria as close as user sets up such priorities at the Interests section after the registration. It can be changes at any time.

More good news is that my agency keeps only 10% of ads money, it is used to cover operational costs. Simple calculation results in rest of 90% of the budget advertisers pay, and this goes directly to users for seeing ads on their APM Boards. You, the audience itself, will be collecting 90% of the cost of ads you see, if registered on adpays.me website.

There is also important that every APM Board issued to any user is a strictly private space. Advertisers never get users’ names or information other than users have provided by themselves in order to receive relevant ads.

Are you guessing why I bother creating the APM Agentuur? The answer is simple. I consider the current scheme of advertising to be all upside down. I've decided to turn it over and restore a natural and fair order of things so to let everybody feels their time and attention are worthy. Don't waste your time and attention! Don't let it go for nothing but your mind distraction. Come onto the adpays.me website and have your APM Board to receive an applicable information and enjoy seeing your time and attention rewarded.
Ad can be friend with the #differentinternet.
#alternet #alterad

Sincerely,
Eugeny Glebov

#differentinternet, #APM, #APM Agentuur, #Adpays, #adpays.me, #ownadvertisingboard, #OwnAdBoard, #OAD, #fairadvertising, #sharingeconomy, #collaborativeconsumption, #startup, #smallbusiness, #localbusiness, #advertising, #ads, #p2p, #peer2peer

Sharing Economy, like Uber and Airbnb, on Advertising field since now!

Sharing Economy, like Uber and Airbnb, on Advertising field since now!

Check this video to see how fun and easy is to use an own advertising board issued by APM Agentuur on www.adpays.me website.
It's free to get your own ad board, then you receive 90% of each banner display on it. APM Agentuur have 10% to maintain the operation. You set priorities of ads you'll see. No unsolicited advertising guaranteed.
No referrals.
No pyramids.
No fake clicks gathering.
It's a #DifferentInternet!
Support your #localbusiness! Open your heart for services and goods, available next to your door, could buy some of your time to introduce itself. They pay you for the time you spend on them.
Only on www.adpays.me!
Read more about APM Agentuur and your Own Ad Board in our User's Manual on adpays.me site.

#differentinternet, #APM, #APM Agentuur, #Adpays, #adpays.me, #ownadvertisingboard, #OwnAdBoard, #OAD, #fairadvertising, #sharingeconomy, #collaborativeconsumption, #startup, #smallbusiness, #localbusiness, #advertising, #ads, #p2p, #peer2peer

APM Agentuur loves Birshtonas!

The city of Birshtonas is, possibly, the only city in Lithuania that we can call "The Capital of Health". The city is truly unique, it provides a visitor with everything to have an unforgettable time, to start with general high level health care services and specialised in a spa resorts up to many opportunities for an active holyday time, including paragliding, aerostat flights and skiing. Many come back here again to get more of healing by drinking a miracle spring water while relaxing in a shadow of ancient pine trees. And we do mean 'miracles' when speak about Birshtonas' water!  Being a medium mineralised and rich of bromine, it has a strong healing effect which is making nerves healthier, strengthening blood vessels, providing a pain relief and, even, making one's skin younger.
We want the world knew about the city of Birshtonas! We will assist local businessmen in a special way to help them find new clients inside the Lithuania and globaly.
The global project of APM Agentuur serves both, local business and its customers. People, who are lucky to see business adverticements on our system, receive 90% of each ad's cost to their own accounts.
APM Agentuur has Birshtonas choosen as a take-off area for the promotion of it's Fair Advertising start up project because this small region has a well developed private business network and we count on the support from the local people.
We believe small business has its niche in the globalised world!
www.adpays.me
#Birshtonas #Lithuania

#differentinternet, #APM, #APM Agentuur, #Adpays, #adpays.me, #ownadvertisingboard, #OwnAdBoard, #OAD, #fairadvertising, #sharingeconomy, #collaborativeconsumption, #startup, #smallbusiness, #localbusiness, #advertising, #ads, #p2p, #peer2peer

Why does free internet mean exploitation?

Why does free internet mean exploitation?

It goes without saying that the majority of content and services on the internet are completely free for users: e-mail, social networks, news portals… Yet have you ever thought 'why'? Maybe you pay for free internet content a great deal more than you can imagine?


The illusion of “free”

Facebook, Google, news website – this is a simplified version of most internet users' everyday itinerary. This route is completely free and absolutely safe: you move from one destination to another almost automatically. But what would happen if one day you visited your favorite (free!) news portal and found out that you were could not read a single article. Instead, you would be asked to pay if you want to access the materials.

Your nice walk would definitely be spoiled. “Why, for God’s sake, do I have to pay for it?” – many users would exclaim. “Why can I use Google or Facebook completely free? Who do the editors think they are, asking me for money?” A lot of people think that those who work in such large corporations, like Google or Facebook, are passionately dedicated and enthusiastic volunteers, who everyday sacrifice themselves in the name of “the user-oriented internet”. Well, numbers speak louder than words: in 2014 the annual Facebook’s profit was 12 billion dollars, Google – even more, 66 billion dollars. Do you still believe in the “the user-oriented internet” mission?



Our news portals can barely imagine such sums. “Not my problems, sorry” – a typical, brought up by the miracles of the free internet user would state. “The fact that there are people who read their portal is already a big achievement for them”. Such logic proves that users do not realize that they are involved in the process of capital accummulation – and in this “game” their role is truly unenviable. The internet, as a matter of fact, is not a place where everyone is equal, but a hierarchical pyramid governed by those at the top.

The Internet Pyramid

The examples of Google and Facebook (there are much more of them) are the examples of “those at the top”. They create the illusion of “free”. “So, what’s wrong with it?” – one more possible question. Paradoxically may it be, but the root of the problem is nothing but the fact that everything is (at first sight) free.

To prove yourself that “everything is free” is a mere illusions you may wonder how come these “free” services get so much money. The rule is simple: if you do not pay, somebody else does. This somebody is not a generous daddy, ready to pay his last cent so that you could scroll through your news feed on Facebook or find where to spend your evening on Google. This somebody is… advertising.

To clear it up, if the websites dictate the rules from the top of the pyramid, advertising is its owner, who create these rules. Were you looking for the place to have dinner? Awesome! Google will offer you a bunch of romantic venues so you would for sure find what you had been looking for. Is that all? Sure it is not: the next time you will be scrolling through your news feed, you will (surprise-surprise!) stumble into the pictures of the place you have visited, sending you quite a linear message: visit us again! Alternatively, you can see the pictures of other places, implying that it is high time you went somewhere out. It is the first trap of “the illusion of free” – you are tracked and your personal information is used without your permission.


         
The second trap is even more dangerous – probably you do not even know that but you are a means to produce capital for websites placed at the top of the pyramid. Yes, nobody pays your for that. The stolen information is used to steal your attention – and it is advertising that does it. Ads are everywhere: on your personal page, in your news feed, in search engines, even in your e-mail – nobody warned you about it and nobody asked whether you allow to use your personal details for such purposes. Google and Facebook made this decision on your behalf and on behalf of millions of other people: well, guys, we provide our services for free, we neglect your attention and get our billions for that. As simple as ABC.

Just use the services Google, Facebook and others offer you for free. But is it fair?

How the audience is transformed into traffic
  
The mechanism of exploitation on news websites is even more uncanny. If before the internet was a promise of the platform where everyone is equal, everyone can express their opinion (and would definitely be heard), where local and global problems are solved cooperatively, and accessible to all people media foster civil society, today, as so much time has passed, this only puts a sad smile on our faces. All of the mentioned goals could be achieved only on condition that a human being would be respected. From the very moment you open the news portal, you are not a human being anymore – you become a part of traffic.



“But is it so? I can comment, argue with others, finally, I can stop visiting this site!” – one might argue. It is true, but, unfortunately, your opinion and arguments you provide are no big deal: in the existing system you are either 1, or 0 – either you are, or you are not. This is one more trap of “the illusion of free” – the illusion of participation. You are nothing but 1 – and there are plenty of such 1s. You are neither a client nor a user, you are never right nor are you wrong, you are just a figure, a part of traffic. And yes, you got it right: your favorite news portal everyday sells you to advertisers stealing your attention.                  

Should we blame the owners of news portals for it? No. In such a system they have no choice. Should we blame journalists for a low-quality, ill-prepared and sometimes even silly content? No, they do their job as long as the results satisfy their employer – advertising. You visit the site – you become 1, you read the material – once more time, you become 1, you like or do not like what you have read and you have decided to share your thoughts – yes, you become 1. The quality means nothing in the pyramid, what really matters is quantity, your attention, you as 1, which can be easily converted into bucks.

The outcome is that journalism as the fourth power does not perform its main social function – to inform the society and form its self-consciousness. Instead, it offers the illusion of participation which is, as we know, a traffic generation tactic to attract advertisers. So, do you agree to hand over power to unfair advertising?

The system must be reformed

As we can see, a safe walk on the internet can be potentially dangerous: advertising steals your personal data as well as your attention, corrupts quality journalism, transforming it into one of its manipulation tools. Yet we can change this. We need to get rid of “the illusion of free”.
First and foremost, paid subscription has to be brought back (as it was with newspapers). We need to understand that, as long as somebody else pays for us, somebody else decides who you are and what you will read. To bring back paid subscription means to rehabilitate quality analytic journalist and to give back journalism its legitimate power. Paying for the content, you become one of the responsible for the news portal. While journalists will be motivated to meet high standards, you will get only high-quality content.

Second, we need to change how advertising works and is perceived by others. APM Agentur (www.adpays.me) has already been doing that, trying to change the existing advertising system.
We provide everyone who joins us the APM Board – Own Advertising Board, where users see only those advertisements they personally are interested in, and only when they wish to. Most importantly, we believe that every user is a human being, for this reason advertisers, who have chosen our website, will pay you 90% of the cost of the ad you will see.
         


We are against pyramids and labels put on us by the owners of the pyramid. Advertising is not by nature evil, it is a helpful tool for you to find what you need. Journalism is not a traffic generator, it is an essential social institution, which has to be financed by those for whom it works. Trust us: to create the user-oriented internet, the internet where you respect others and others respect you is still not too late.

How much does my open eye value?

Did you ever guess what's the value of your attention? Or why do we pay attention having no compensation for our time and mind activity?
Even though advertising serves a purpose, it can be very irritating. It distracts our attention but there is somebody else earning interest on ads display. Why so wrong?! Let's change it!
Let us earn on watching advertisements!
APM Agentuur is happy to be your personal agent! You'll earn 90% of the value of ads you see on your own advertising board which will be created for you on www.adpays.me by APM Agentuur.

Every ad displayed within your Own Ad Board pays you!

#differentinternet, #APM, #APM Agentuur, #Adpays, #adpays.me, #ownadvertisingboard, #OwnAdBoard, #OAD, #fairadvertising, #sharingeconomy, #collaborativeconsumption, #startup, #smallbusiness, #localbusiness, #advertising, #ads, #p2p, #peer2peer

A new life for old things. A mail-box

What keeps us tuned in to the world we live in?
When answering this question, every one will call radio and Internet at first place as a technical agents. A cell phone might be a good respond as well. Everything is correct as for today, but we know people where communicating with each other for ages before the big bang in technologies has happened. So, there must be something else that helped us to keep in touch before Internet!

Guess the true humble hero of the history of communications