Is collaborative consumption possible in advertising?

A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers stroked in New York, Chicago, San-Francisco, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem and also a positive attitude toward others.